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We Fall but then We Rise,
We Heal, We Overcome.



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Don’t Let Money Launderers Use Your Business

Money laundering is something that goes on all over the world, despite the fact that it is illegal. It is the process of taking money that is from an illegal source – this could be anything, from drug dealing, theft or gang activities, and then trying to hide the fact that it was gained illegally. This is any activity that is done in order to hide how the money came about in the first place.

How do I see my Twitter analytics?

Twitter Analytics can be a helpful tool to understand the performance of your Twitter account. It provides insights into how many people are engaging with your tweets, where they’re coming from, and what types of content are performing well.

What is a Brand Personality?

Have you ever heard people referring to brand personality but weren’t sure exactly what they meant by that term? Thankfully, there is no mystery involved and it’s quite easy to explain. Personification is the act of assigning something with human traits, emotions or intentions. When this is done to a brand or a business, that brand takes on a personality.

When human traits are assigned to a brand, it gives something that the customer can easily relate to. Qualities that can be assigned to a brand include human emotions like kind, caring, funny, trustworthy, rebellious, honest or negative attributes such as dishonesty or a lack of caring. The best way to understand the concept of brand personality is to imagine the brand as a person. What sort of person would they be?

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So, now we understand what a brand personality is and how to imagine one, what is the importance of a brand personality? Branding is more than a simple slogan and logo. In order to stand out in an over saturated market, a brand must evoke emotion in a consumer. That customer must be able to instantly relate to a brand and have an emotional connection that means they will turn to that brand when they need to make a purchase.

As well as differentiation in a crowded market, there are other reasons why brand personality is important –

  • To grow a brand’s image

Identity and personality are linked concepts that help to create a market image for a brand. The personality aspect identifies how a brand should behave, while an identity visualises this plan. The result is a well-rounded and successful brand image. For help from a Brand Strategy Agency, go to www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency/

  • How to use the product

It is possible that customers use the same product but from different brands and use them differently depending on the brand. A strong brand personality helps to engage customers in the best way to use the product in question.

  • Relatability

It is easier for customers to relate to a brand with a strong personality and this makes communication easier between the brand and its customer base. A customer will relate to a brand if it sees the same traits in the brand that the customer sees in themselves, for example.

  • Increases the emotional connection

For consumers looking for more than just a tangible product, an emotional connection is important and brand personality helps to create that connection. Customers are more likely to have meaningful interactions which in turn boosts the opportunity for word of mouth and loyalty marketing.

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Did you know that 71% of consumers are more likely to recommend brands which they have an emotional connection with? That is certainly a figure worth pursuing when it comes to creating your own business’ personality.

To create an effective brand personality, the business must have an intimate understanding of who their target market is and what they want. The principles that must be developed include like, know and trust. These are the feelings that you need to evoke in your customers.

The Decline of Assassin’s Creed

Most gamers will agree that Assassins Creed is a one-of-a-kind game. When the first instalment came out in 2007, there was nothing else that felt quite like it, and gamers were blown away by the stealth and parkour mechanics that have become so popular with many games today. The area where the series has typically excelled is when it comes to the setting as the developers always manage to create a believable world in a time of their choosing. This is something that has remained consistent across the series and is arguably the franchised biggest strength. However, in recent years, there is consensus within the community that Assassins’ Creed is simply not as good as it used to be.

The problem with Japanese Knotweed

It might well seem that everything to do with your purchase of a property to be your home is going really well. The mortgage application has gone smoothly enough, the Mortgage lender has agreed to give you the amount that you want and your application is currently being processed after you’ve delivered your payslips and other income evidence. The movers are booked and you’ve engaged the services of Building Survey Manchester experts Sam Conveyancing. They have guided you through the legal process. The Solicitors are ready to receive the funds so that they can transfer them to the sellers. All that needs to happen is the successful building survey to come back.

It’s an anxious time. Will there be any damp issues or maybe the roof is suspect. Perhaps the foundations are useless or that the place is liable to subsidence. These terrible issues are usual enough to put the brakes on any purchase but you would certainly not expect there to be issues coming from a plant. Sadly there is. If it comes back that there is an infestation of Japanese Knotweed you have got issues with a capital T. Let’s have a look at this unpleasant pest.

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Actually the Japanese Knotweed is quite a decorative plant. It is indeed a native of Japan but it can also be found in Korea and China. It looks not too dissimilar to Bamboo but unlike that useful plant it’s not as helpful  nor is it related, quite the opposite in fact. Japanese Knotweed is an invasive species. It was brought here for its decorative properties in the orental style gardens. However, it liked it so much it began to spread and take over more gardens. Then the worst thing it could do was discovered, it destroyed the foundation of buildings or caused cracking in the walls and separating the bricks. It’s similar to other plants so it can be difficult to spot. Removing it requires specialist teams and equipment.

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It’s not all bad news. The Japanese Knotweed performs some vital eco links as well. Whilst you may be cursing its existence you should know that beekeepers use it extensively as it provides an excellent source of nectar. Given the state of bees in the world they need as much help as they can get! This gets turned into a very pleasant honey. The other is to stir fry. If you get one young enough (and you’d better hope that you do before they get established) you find it tastes very similar to rhubarb. Apart from that it has been used in holistic medicine in the East. It also provides seeds for ground feeding birds. As useful as it might be it is a nuisance to home buyers.

Top 10 worst Pokemon ever

Pokemon the idea is clear: to put together the best team of all the pets in the current eight generations. Since Pokemon Red and Pokemon Blue came out 25 years ago, there are a total of 890 pets spread over the aforementioned eight generations and we, who are very playful, have decided to sponsor the worst Pokemon in history, from all generations.

All games like Fable

Fable is an RPG whose popularity has grown thanks to its solid and free style of play, which allows us to get involved with the world around us. For this reason, all games like Fable usually include elements of exploration and missions, classic RPGs, with which you will be delighted.

Video games like Tomb Raider for consoles and PC

If you are looking for video games similar to Tomb Raider for consoles and PC, it is most likely because of the way to explore different scenarios, climb trees and high stone walls, and solve puzzles while fighting strange but dangerous enemies. That is precisely why we want to recommend some games that have these components and that we think you will love.

Best Fire Emblem Game

Fire Emblem is a classic license within the Nintendo universe and although it took a long time to reach our markets. The truth is that when it did, it continuously enjoyed a good impact. It is true that some episodes somewhat secondary did not sell very well. But in recent years the franchise has lived a sweet moment with very good titles and sales on Nintendo 3DS.