Digital Banner Advertising is part and parcel of a successful Marketing Campaign for any business. These innovative, HTML 5 Ads include, Website Banners, Social Media Banners, as well as Advertisement Banners and those included inside Mobile Games and Apps. There are several kinds of Digital Banners and these include, Video, Interactive, Standard Media, Rich Media, Static and Animated. Let’s take a closer look at each of these different types of Digital Ads, starting with the Video Banners, these are technologically designed to incorporate a video within the standard banner size, yet they can expand to allow more room for the video to play. Approved by Google who have strict specs and rules to follow these Video Banner Ads really capture the attention of potential clients.
The brilliant Interactive Banners allow the user to actively participate in the Digital environment, so that they can scroll, select or even respond to questions. These particular HTML 5 Ads really grab the users attention and therefore maximise your Return On Investment. The Standard Banner Ads are quickly improving and with the progression of technology they are cheaper to develop but they don’t have the capacity to support dynamic or video feed.
Rich Media Banners include images, audio and video, as well as allowing the user to interact with the Ad. The Static Banners are really a thing of the past, compared to the others, they are ineffective and boring. The Animated Banners incorporate movement and are an eye-catching way to attract the Users attention.