Should Your Business Be On Bluesky?
Another day, another social media platform. If you’re wondering whether Bluesky is worth your time, you’re not alone. With X feeling unpredictable and brands scrambling for alternatives, the big question is: should your business jump on board? The answer? It depends.
What is Bluesky?
Bluesky is the latest social media platform making waves, created by none other than Jack Dorsey, the co-founder of Twitter. Unlike traditional social media giants, Bluesky runs on a decentralised system, meaning no single company controls it. It’s ad-free for now and aims to bring back what Twitter once was – a simple, text-based platform built around conversation. Sounds promising, right? But before you jump in, it’s worth asking whether this is just another social media experiment or something with real staying power.
Bluesky & Your Brand Strategy
Not every platform is the right fit for every business. Before you create an account, take a step back and ask:
Is your audience there? Bluesky is still invite-only, meaning its user base leans toward early adopters – think tech-savvy users, creatives, and industry insiders.
Can you create engaging, authentic content? Unlike other platforms, Bluesky isn’t about polished, overproduced marketing. Brands that do well here will be the ones that bring personality and genuine engagement to the table.
Are you ready for a different approach? There are no paid ads yet, so brands need to rely on organic interactions and community-building. If your business has been leaning on paid reach, this could require a shift in strategy.
A brand strategy agency like https://www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency can help you navigate this and determine if Bluesky fits into your overall marketing approach.
So, Should You Join?
If your business thrives on conversation, early adoption, and a more direct relationship with customers, Bluesky could be a great place to experiment. It’s still in its early days, meaning you have the chance to carve out space before it gets too crowded. But if you’re simply looking for another sales platform or a place to run ads, it might not be the best use of your time – at least not yet.
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