31 May The Importance of Colour in Web Design
The use of colour in web design can increase the likelihood of conversions, boost brand awareness, and create a memorable experience for visitors. It can also help to create a hierarchy of content and focus the attention of viewers on key information and calls to action. According to research, 92 percent of viewers place a high value on visual factors, including colour. In fact, colour is one of the most important aspects of a marketing campaign.
Colours have varying connotations – for example, warm colours evoke feelings of happiness and comfort. They are therefore wisely used on sites which aim to evoke positive emotions. Some time ago, yellow became a fashionable colour in web design due to its ability to appeal to customers’ emotions. Colour choices do seem to follow trends and can fall in and out of fashion. However, it is important to remember that people tend to have different feelings about colours. This makes it essential to understand the psychology of colours before using them on your website. For help with Web Design Edinburgh, contact www.design-hero.com/web-design/local-web-agency/edinburgh/
Colour psychology plays an important role in website design. While it is difficult to select a colour scheme for your website without consulting a designer, understanding its properties will help you make the right choice. In the world of today, colour is a very diverse thing and can have different meanings in different cultures. In western culture, for example, white is associated with innocence, while in eastern cultures it is linked to life and death, for example.