Why is local SEO important

Why is local SEO important

An SEO Services Ireland company such as https://www.rycomarketing.ie/seo-services offers a number of services that can help to promote a website and improve where the website appears in the search engine ranking positions. Local SEO is important for a number of reasons such as:

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  • Increase in visibility – Local SEO helps a business to appear in local search results and in places such as Google Maps. This can help to increase the visibility and exposure of the website to potential customers and clients in the local area.
  • Targeted traffic – Local SEO helps to reach potential clients and customers who are searching for the products and services that the business offers in the local area. This means that the traffic that is produced is more highly targeted and in many ways will be more likely to convert into a sale.

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  • Builds trust and credibility – Local SEO helps to obtain positive reviews from happy customers and clients as well as helping to build high quality backlinks. This can improve credibility and help build trust with potential customers. Again this can help to lead to higher instances of sales conversions and also help with customer retention.

Local SEO is important as it increases visibility, drives targeted traffic and is a cost-effective way to help provide a competitive advantage and increased trust and credibility for a website and a business overall. This then helps to increase sales and business profits.

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