Is Cheap Branding Worth It For Your Budget?

A consistent branding strategy can boost your revenue by an average of 23%. Brand identity creates direction for every decision you make, from human resources strategy to marketing and sales. Think of it as the steering wheel of your business.

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What Does Branding Cost?

There’s no easy way to estimate the costs of branding. Your project can be as minor as a logo design or as far-reaching as a full-scale, business-wide adjustment. For that reason, it could cost you as little as £500 or as much as £20,000.

Choices That Affect Costs

Your costs will grow and shrink according to:

The agency you choose: A major agency will cost more than a boutique marketing firm. Expensive doesn’t always mean better. A smaller brand strategy agency can often offer a more personalised and effective solution.
The scope of your project: A completely new branding strategy will cost more than a mere palette and typography update.
How long your branding lasts: You can save money by hiring a marketing agency for a one-off rebrand, then handling the application yourself.
Package deals: Some agencies offer a discount on service bundles.
Whether you outsource: A full-time marketing team is almost always more expensive than outsourced talent. A good brand strategy agency can improve your revenue without requiring you to pay for salaried staff.

Outsourcing your branding gives you access to high-level staff you can’t afford to employ full-time. Ultimately, it’s not the costs that determine efficacy, but the return on your investment.