Six types of business signage

Each type of business sign has different benefits. Whether you run a small shop or a large commercial property, choosing the right signs can boost the presence of your brand and the customer experience.

1. Blade signs

These are great for high-traffic areas such as shopping streets; as they extend outward from buildings, they are visible from many angles. They can be customised with different shapes and lighting to grab attention both day and night, which makes them ideal for narrow storefronts.

2. Channel letters

Channel letters are three-dimensional signs that can be illuminated with LED or neon lights. They are especially useful for businesses that open in the evening.

3. Pylon signs

Pylon signs are usually between 10 and 20 feet tall and designed to catch attention from wherever you are. They are often used by shopping centres or petrol stations, as they help drivers spot the location quickly. Taller signage can also increase visibility for businesses along streets and roads.

4. Post and panel signs

These signs have panels mounted on posts. They can be easily customised, and they are cost-effective. They are often used for directions, car parks, or temporary messaging, and can be used in any weather.

5. Dimensional letter signs

These 3D signs are made from materials such as metal or acrylic and work well indoors or outdoors. If you need signage Exeter, companies such as https://exeter.nettl.com/signs/ can help.

6. Illuminated signs

Illuminated signage offers round-the-clock branding using LEDs, neon, or spotlights. Digital versions allow for animated messages, which makes them a dynamic choice.